With the competition picking up and the customer contest cost rising in the consumer market, the developing and protecting customer loyalty has become the enterprise's important strategy to win the market. The establishment and implementation of customer loyalty management strategy, which is to provide integrative and different service for the customers, is an important safeguard to keep endurable and interactive relationship between the enterprise and the customer. Therefore, how to establish and retain customer loyalty has become a focus of the customer relationship management academia and practitioner. In the E age, the computer has become a necessity for every student. In this case, the notebook computer has been becoming more and more important position. The purchasing behavior of students in college has its own characteristic, which is so easier to form the preferences of the brand and cause impulsive purchase. Sales staff think that it is easy to obtain the profit form students in college. In this situation, the research of the customer loyalty in notebook computer market of college students is so beneficial to form a comprehensive model and understand the formation mechanism of customer loyalty . Then this course provides the apocalypse for Notebook computer market of student in college to establish the enterprise's important strategy , maintain customer relationships and improve competitiveness.The main body of this paper includes five parts. The first part is the introduction, this paper discusses the background, purpose, method and significance.The second part is a literature review of relevant theories. The third part is the construction of hypotheses and models, through the study of literature proposed hypothesis. The fourth part is the empirical analysis. With the statistical analysis software named SPSS17.0, The paper is using descriptive statistical analysis, factor analysis, correlation analysis, regression analysis and analyzing practically the mechanism that customer satisfaction, customer value, relationship trust and switching cost influence the attitude loyalty and the behavioral loyalty.Finally, the conclusion of this paper are in this based on the marking suggestions. |