Based On Industrial Cluster Constituent Elements Of The Regional Brand Image An Empirical Study

The 21st century rapid economic growth brought about the rise of cluster economy gathered in the region formed a large number of regional brands. Regional brand has become an important regional economic development strategic weapons, they have a single brand can not match the great brand and difficult to imitate competitive advantage, is attracting more and more attention of scholars. Scholars from different disciplines the perspective of regional brands preliminary exploratory research. Research has been focused on national brand, the brand of origin, city branding, tourism destination brand in terms of a relatively small regional brands in this industry cluster research.Currently the regional brand image of the industrial clusters of little empirical research, most of them remain at the qualitative research phase, to a certain extent limits the in-depth research. In this paper, the literature review of research based on the combination of empirical research on the cluster had positive regional brand valuable to explore, build out the industry cluster structural model of regional brand image, to identify the brand image constitute a major factor in the cluster. As exploratory research, this paper's findings for the further study of the brand image of the cluster provides a new perspective.Derived from research findings and put forward policy proposals on promoting China's industrial cluster of regional brand-building has a certain reference and guidance.