Balance And Beyond

Nowadays , with more product placement show on the Spring Festival Gala Evening and new year's films ,such as《A World without Thieves》,《If you are the one》,《Not all women are bad》act, more and more people pay attention on the subject of product placement. The developing way of product placement is not flat, there are both opportunities and challenges waiting ahead.What is product placement? The product placement is making the information of product implant in media, in order to boost sales. The implanting way is disclose and should be paid. On the bases of describing the basic theory of product placement , I will represent the application of product placement in the area of movie,the Spring Festival Gala Evening and the network game ,then research into the matter of how to making the product placement implant in the right way that audience wonder to accept and glad.The first part of this paper is explaining the definition of product placement and its characteristics. Then summarize the situation of study in the product placement at home and abroad, point out the different places between them. The third part of this paper is about the application of product placement in the area of movie,the Spring Festival Gala Evening and the network game, especially in the area of Spring Festival Gala Evening. The firth part of this paper is toward the right way that product placement implant, which is also called the disclose implanting strategy. The last part of this paper is the developing trend of product placement.The appearance of product placement descends fresh blood to the advertising which is in the dilemma. As the time goes by ,the product placement will have brighter foreground.