New Year Advertising Research

The Spring Festival advertising has become an unique scenery in China’s advertising market.Its new theme and content attracted many viewers,which always played on fixed time to cooperate with the atmosphere of China spring festival.From its beginning to now,the Spring Festival advertising has experienced many changes.Based on the research of the Spring Festival advertising as a whole,the author hopes to show about the development of the Spring Festival advertising,to explain its characteristics in recent years and to share a lot of explanation about the Spring Festival advertising culture and its Problems.In all,the author wants to provide some enlightenment for the research on new ads.