The Study Of Concurrently Development On The Sporting Goods Chains Operation Model Of China

Chains operation model soon become the mainstream of modern retail and the most dynamic format in the business areas, as the unique advantages of operation method and organizational structure. According to our WTO accession commitments, the domestic retail industry has comprehensive open to foreign investment on December 11th 2004, as a dynamic industry of the national economy the chain sector is facing unprecedented opportunities and challenges. In the sporting goods market, with the rapid growth of the market, competition is becoming increasingly fierce, sporting goods chain enterprises it is not only necessary to compete together with domestic counterparts tightly, but also to response with the international competitors enter who is ready to enter into the Chinese market. Chinese sporting goods chain enterprises how to survive,development,take effective competitive strategy in this environment and create a competitive advantage has become a serious issue.Based on the analysis of Chinese sporting goods chain business model and, through a large amount of empirical research, using chain management and enterprise development strategies theory analyze the inner and external environment of Chinese sporting goods chain business model, finally, proposed the development strategy. The purpose of this study is providing meaningful information to the sporting goods chain enterprises in China; also provide valuable reference for sporting goods manufacturers how to chose retail terminals and agents.