The Research On Customer Management System Construction Of Tianjin Trust Co., LTD

As economic globalization process, the trust of the company is a product from the concept of "" gradually turned to focus on the customer. Building customer-centered strategy is a necessary development for the company, which is quite important to the trust company of financial services. So how to focus on customers making a positive and effective implementation of the customer relationship management, integrating, filtering, developing and filtering existing customer resources, establishing and improving customer information documents, collecting and analyzing important customer information in order to make development strategies of important customers. Maximizing the excavation of trust and cooperation between potential customers, at the same time improving marketing ability to enhance customer value returns. All of these are the trust company to raise the market competitiveness of the important content.By analysis of Tianjin Trust Company information system, this thesis points out the necessity and practicability of customer information management system. The dissertation studies other relevant international trust for the practical experience and studies how to build Customer Management System of Tianjin Trust Company, which based on practical situation of Tianjin Trust Company. This paper also proposes the principles and design ideas of system building, and the implementation of system functions, it also makes the comment and suggestion for this system. The fundamental purpose of Customer Management System of Tianjin Trust Company is how to implement the specialized customer management system which is focus on customer. This system builds a good foundation for trust company of customer management.