The Design And Implementation Of Marketing Strategy Research On T Iron And Steel Company

Recently, with the unceasingly consummation and development of socialist market economic system in China, marketing has become the central content in the enterprise management and operation. A number of large-scale Iron and steel enterprises has explicitly pointed out that an enterprise's success depends on marketing. Grasping the changes of marketing environment accurately in the iron and steel market has become important marketing work in each big Iron and steel enterprise.In 2009, with the further deepening of the financial crisis, Due to the immense changes of market competition environment of Iron and steel enterprise in the domestic and foreign, the large-scale landslides present in the steel products market, many Iron and steel enterprises have been unable to survive nearly facing this kind of situation. Customers ask for all kinds of the steel products including specification, the performance, and ask more for product quality and the date of delivery request. At the same time production surplus question has become prominent day by day, and the cases of Anti-dumping to Chinese steel products, the stainless steel pipe have become increasingly fierce, so the final outcome is the majority of steel and iron product must depend on domestic demand drawing. Competition between the domestic Iron and steel enterprise's will be getting more and more brutal. Should the T Iron and steel enterprise adopt which kind of marketing strategy?The T metallurgy company, the Chinese extra large type integrated iron and steel works , has the biggest production in the world , and process the most advanced stainless technology and equipments. In recent years, T Metallurgy Company has been on the market wholly, and the operating performance promotes gradually every year. In 2009, the steel production increased to 10,000,000 tons, realizing sale-benefit of 110,000,000,000 Yuan and the profits and taxes of 6,500,000,000 Yuan.But along with gradual deepening of the financial crisis, in order to adapt the environmental variation and meet the market demand, the T Iron and steel company must innovate the marketing strategy, and explore marketing pattern which conforms to the T corporation under the intense situations of surplus economic crisis, which will can guarantee the fast stable sustainable development of the company.This article first introduces the background and the significance of the selected topic, simultaneously in the second chapter, introduces dynamic summary on the professional marketing characteristic and the development of steel and iron in domestic and foreign. The third chapter elaborates the T Iron and steel company's survey and the problems existing in marketing, and in the fourth chapter gives corresponding countermeasure by analyzing the marketing mechanism of T Iron and steel company, and modern marketing theory. The fifth chapter forecasts the future according to the implementation effect of T Iron and steel company marketing mechanism, marketing achievement, and social efficiency.