| The Steel Industry is a pillar of China’s modern industrial development. Though theexpansion of China’s economy has been rapid, Macroeconomic uncertainty also bringsuncertainty to the overall growth of the Steel Industry.This thesis will explore sales and marketing strategies to turn uncertainty intoopportunity for Baotou Steel, specifically for their “seamless steel pipe” products. Usingthe development patterns of the International Steel Industry as a case study together withcomprehensive theoretical and practical analysis, Baotou Steel can overcome their currentsales predicament to gain considerable market share in the near future.The discussion and analysis will be conducted in three parts: Firstly, discover theexisting problem for Baotou Steel through supply and demand analysis of the global steelmarket. Secondly, compare and contrast marketing strategies of Baotou Steel withinternational marketing strategies in order to prepare Baotou Steel for the internationalmarket. Finally, develop marketing strategies specifically for “seamless steel pipe”products.In summary, this thesis establishes the theoretical reference of Baotou Steel’sinternational marketing strategies for “seamless steel pipe” products. |
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