The Research Of C2C E-commerce Credit Management

With the rapid development of the Internet technology in China, as a new way trade and business models, E-Business has got through and achieved. In recent years, however, there are many constraints with the development of the e-commerce, particularly the issue of credibility has seriously hampered the healthy development of e-commerce, which has become a major bottleneck in the development of e-commerce. In this paper, e-commerce credibility of the missing forms, as well as the integrity of e-commerce the root of the problem, and on this basis, from the security point of view, propose the concept of security integrity.This article intent to concepts such as the structure of the relationship between empirical analysis to explore e-business environment, consumer confidence in the formation of the system, the mechanism of the impact and influence the degree to which electronic On-line platform to build trust in business management advice and decision-making theory.In this paper, e-commerce in particular, C2C e-commerce generated, as well as the development of the existing problems, from the consumer perspective Perceptron analysis of the pattern classification, as well as C2C e-commerce model for the development and the status quo, and then to the credit of C2C e-commerce issues, Focused on the connotation of trust, trust in e-commerce environment, the role and specificity. And our C2C Web site (eBay and Taobao) based on the user's credit evaluation mechanism for the empirical analysis of the case, C2C e-commerce sites on the personal credit management and the effect of specific research and analysis. In this paper, personal credit evaluation model, the real-name authentication, security, payment of the three credit management methods used in conjunction with each other, is the auction site in credit management, the key to success. This article focused on the individual credit evaluation model for the use and effectiveness of the analysis, which pointed out that there are deficiencies, and the corresponding countermeasures to improve. This article studied the three auction site in China accounted for more than 90% market share, a certain degree of representativeness.