Study On Development Strategy For Shen Mu Liang-shui-jing Coal Mine

With the rapidly development of national economy and the optimization of industrial structure and the gradually execution for policies of environmental protection, the competition of coal mining enterprise is increasing. In order to insure stably operation and long-term sustainable development of enterprise, it has become inevitable choice seeking survival and bucking for development to make and execute feasible strategy.The coal mine named Liang-Shui-Jing had been facing many problems: management control system was distempered, management concept and operating mechanism was hysteretic, qualifications of the employees was lower. Changing its mechanism model and solve its scarce of compete capacity, Putting fasion social idea into the company's development plan and undertaking the social responsibility will be the important issues. The purpose of studying of the Company's development strategy is to solve these problems and to provide strategic reference and instruction.The essay first analyses the reality of the Company. Then, using PEST Analysis and Michael Porter's Five Forces Model, the opportunities and threats, Company's advantages and disadvantages had been analyzed and evaluated, SWOT analysis mode had been constructed. Company's general development Strategy and objective had been given. Guiding ideology and strategic emphases has been explained. In the end, a series of strategic supporting measures has been provided, as organization development, Production operations, human resources management, capital operation and so on.