Study On Development Strategy Of Gear Machining Equipment Industry

Gear Machining equipment industry is the basis of industry, and is the sector providing processing equipment to the traditional machine-building industry, defense industry, the automotive industry, aerospace industry, electronic information technology industry, as well as other processing industries. Machine tools of various gear blanks, gear manufacturing machine tools, precision gear grinding machine are the core equipment of gear machining equipment industry. As the gear machine industry is mature, industry concentration is not high, and the number of competitors at home and abroad is great, the industry is extremely competitive. So make a correct and feasible development strategy become the inevitable choice.This article is trying to study for the purpose of the Qinchuan Machine Tool Group to provide a suitable combination of enterprise development strategy to help enterprises to win in the fierce market competition. The paper carries out multi-angle, in-depth and detailed analysis through Qinchuan's external macro-environment, domestic machine tool market development, machine tool industry competitive environment, and their own resources to identify the business impact of the survival and development of external opportunities and threats, as well as their own advantages an disadvantages, then analyzes these factors with SOWT analysis and AHP analysis. With a detailed analysis of the information available, the paper carries out a development strategy of gear machining equipment industry for Qinchuan and makes the strategic policy. And use strategic quadrilateral to establish the pioneering strategy. In the paper, according to the trends of the world's gear machine tool industry and the SWOT analysis conclusion of Qinchuan, the research works out a comprehensive strategy of completing industrial chain of gear machine tool, internationalization strategy, speeding up the adjustment of product structure. In order to ensure the smooth realization of strategic objectives, the research makes the Adjust the industrial structure strategy, Strengthen R & D strategy, marketing strategy, improve management system strategy and so on. The outcome of papers is to provide clear directions and goals for the development of Qinchuan, so that Qinchuan will be more competitive when it deals with domestic and foreign enterprises, and then gradually grow into world-class machine tool enterprise.