A Competitive Strategy Study Of Sino-Coal International Engineering Group Chongqing Design & Research Institute

Using the theory of strategic management ,the papers studies the corporation competitive strategy of Sino-coal international engineering group Chongqing design & research institute(ie.Sino-coal Inst)according to its own characters.The paper first discusses and the external environment such as macroeconomic environment,coal industry environment,design and consulting market environment,then analyze its own environment,and through EFE and IFE estimation method,Based on these accessments ,the paper summarizes threats and opportunites internal environment,and pointed out that the opportunites superior than threat,strengths are superior than weakness.strengths and weakness of its own environment.A SWOT matrix is built.The paper proposes the sino-coal Inst competitive strategy developing objectives and takes method.Meantime ,It is pointed out that Sino-coal Inst should build its core competence on the development of architecture,municipal works,environment engeerings & high gass mines .It takes steady- competitive strategy ,and realize related-mutilateral industrial struction,rising comprehesive power and competence ,and put Sino-coal Inst into a first class international engeering group in china...