Application Research On E-Purchase Based On Multiple Attribute Reverse Auction Model

In recent years, with the rapid development of Internet technology and extensive applications of information technology, many applications based on web appear, RAT is one of them. RAT (Reverse Auction Technology) is a realization way of B2B electronic commerce mode which combines traditional auction technology with web technology. It can maximize suppliers' competition enthusiasm to some extent and bring out a group fall in prices among suppliers. The RAT purchase mode received much recognition quickly and is becoming a mainstream model in e-purchase.Though the purchase method based on RAT simplifies purchase process, raises efficiency and reduces purchase cost greatly, it also implies some defect and irrationality. The development of e-commerce makes trade object extend from standardized products to immaterial products and service fields, when purchasers and suppliers negotiate, they sometimes need consult about other attributes besides price. In the...