The Study On Marketing Strategy Of Cash Management Service Of The Commerical Bank A

Along with the development of the modern market economy and the deepening of the monetary system reform in our country, marketing concept has applied to operation and management of commercial banks, and marketing gradually becomes the essential method of banks to obtain the competitive edge. As a highly competitive profession, commercial bank must constantly carry on service innovation and process reengineering to keep its core competence. It is its marketing tendency of development to adopt differentiated service to customers, while cash management service also receives great attention as a model of differentiated service.This article takes the cash management service product as a master line, and analyzes marketing environment faced by commercial bank A applying "SWOT" analysis theory. It also brings forward marketing strategy of cash management service of commercial bank A through a deep analysis of cash management service of commercial bank A by the related marketing theories of product market localization, plan design,...