| With the fast development of architectural pottery and porcelain industry in our country, more and more brands in this industry flock into the market of Jilin province. The objective factors as severe homogeneity of architectural pottery and porcelain products, poor advanced and sophisticated sci-technical contents, and easy imitation of products lead to the keen competition in the market of Jilin City. It is hard to take a share in the mature market with keen competition, and it is harder to running a newly entered brand with low cognition extent from consumers. It is a necessary problem for agents how to keep the position in mature market and gradually occupy the market shares. As the architectural pottery and porcelain industry is the traditional industry for our country, the sale of architectural pottery and porcelain market is also the traditional ways. Under the current market economic condition, to build the marketing channel, make out reasonable price and promoting policies, and change the old local operation thought fundamentally is the effective mean to occupy the market in short time, open the sale space and increase the fame of brand. Taking the market operation of Dongpeng Pottery & Porcelain produced by Guangdong Dongpeng Pottery & Porcelain Co., Ltd. in market of Jilin city as study objective, market investigation as basis, marketing and consumer conduct theory as foundation, this paper will raise pointed marketing policy aiming at the problems in marketing from architectural pottery and porcelain agents, expecting to instruct the trudged agents in market operation to some extent.Dongpeng Pottery & Porcelain is one of the top three large size enterprises of architectural pottery and porcelain industry in our country, and gained the fames of Chinese products with name brand and Chinese famous brand. In 2004, Guangdong Dongpeng Pottery & Porcelain Co., Ltd. authorized the Jilin Dongkun as an agent of Dongpeng pottery & porcelain. With such a new troop,... |
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