A Research On Image Design Of Tourist Destinations Based On Market Investigations

With the tourism industry has made a rapid progress ,more and more scholars hold that the tourism image is one of the most important content in building tourist destination.At the same time,as the significant part enhancing competitive force in the tourist destination,the tourism image play a important role in tourists'decisions.To some extent,thecompetition between the tourist destinations is actually the competition between their respective images.This thesis made target at the image destion of tourist destination,based on the theory of tourism management,marketing,tourism geography,tourism psychology and tourism planning.The writer summarized researching fruit on the design of the image of tourism destination inside and outside the country,and explores the definition as well as components of tourism image.The writer analysis form processes from tourists and planners,and put forward a point of view,that is design of image of tourism destination should be approved by market.Moreover,this thesis overall analysis process on image design of tourist destinations on the basis of marketable investigation means.With studying on the resource of tourism destination and competitors condition,it explicates principium and content of image position.It also explores the notion,the vision and the influence of the images on the basis of the CIS theories.The thesis did a demonstration analysis about the position and design of the tourism image by example of Xiaolangdi scenic spot.