The Research On The Estimate Of Service Industry's Customer Satisfaction

As our country service industry development, how to promote customer satisfaction conscientiously becomes the key problem that the service industry develops further. This text combines type of the characteristics of enterprises, expound the fact that customer satisfaction estimates the building and constructing and implementing of the system.The article is divided five parts altogether: The first part the current situation of introducing domestic and international customer satisfaction, propose the purpose of this thesis writing and realistic meaning. The second part separately explains the intension, classification which service industry and customer satisfaction. In the argumentation of customer satisfaction, the part includes the explanation in concepts, such as index of customer satisfaction, customer satisfaction and customer, etc. The third part introduces the development of the customer satisfaction .The representative index theories of customer satisfaction of foreign countries are carried on research. The fourth part is the real example analysis that customer satisfaction estimates is a focal point of this text, through collection, set up the model and the calculating of the data, confirm the tactics of customer satisfaction correctly for enterprises, obtain true information, serve customers and offer the basis in theory effectively. The fifth part improves service industry's customer satisfaction countermeasure measure. Perfect customer satisfaction to estimate the system as the same time as the development service industry, we improve the existing perfection system; try to estimate the system and industry's organic combination of development service of customer satisfaction.