The Customer Satisfaction Survey Research Of Epet Technology Co., Ltd.

Business products and services be increasingly demanding high quality to custormers, competition among enterprises are becoming increasingly fierce, modern enterprises are gradually moved from a low level of price competition between service competition level to be converted, that "product-centric" to "customer-centric " marketing concept change. Customer satisfaction research for the enterprises have become increasingly important, it reflects the customer satisfaction business, for business to adjust business strategy to provide a reliable basis.This paper analyzes domestic and international information on the theory of customer satisfaction, combined with features of e-commerce enterprises to EPET Technology Co., Ltd. of the actual situation as the background, select, extract to meet the needs of the customer satisfaction company-level indicators. Then reference to the U.S. model of customer satisfaction ACSI, the Swedish model of customer satisfaction SCSB and Chinese customer satisfaction index model CCSI, with EPET's typical customer, e-commerce experts in the field of discussion, then constructed EPET of customer satisfaction evaluation index system. The system includes product quality, satisfaction, service quality satisfaction, behavior and attitude, satisfaction and corporate image of the satisfaction level indicators such as 4 and 13 secondary indicators.Subsequently, this through the establishment of the questionnaire, combined with EPET Mall network edge in the online survey, conducted on the questionnaire reliability and validity. And customer satisfaction index system for exploratory factor analysis and confirmatory factor analysis, this study proved that the evaluation index system is a reasonable and effective. And as a basis for EPET of customer satisfaction level of a comprehensive evaluation.Finally, empirical findings, EPET should to follow recommendations:①increased the number of company's existing customers;②improve the company's lack of personalized products;③to enhance corporate image building.