Research Of Relationship In Express Delivery Profession

The relationship marketing is a strategy concept that was proposed in the early 1990's. It identifies, builds, keeps and strengthens the relationship between the enterprises and customer for the object for friendly and loyal trade and promise. The critical idea recommends that the enterprises not only attract customers and business, but also keep long and loyal relationship with customer as well thus the core of the marketing is to transfer the trade to the relationship.The thesis applies the method of evaluation both qualitatively and quantitatively. It integrates the practical evidence and theory into a hierarchical formulation of concept, feature, model, method and function of the relationship marketing. It proposes a qualitative customer models based on the history, factors, selected segment and managerial method of the customer relationship. In the final part of the thesis, the case of Chinese express delivery business enterprise is employed. The thesis concludes the structural models of the customer relationship, the basic strategy and the relationship marketing with the observed evidenceThe conclusions of thesis are helpful for the Express delivery profession to reform the trade marketing to the relationship marketing effectively.