Research On Marketing Strategy Of Heilongjiang Postal Express Logistics Company

China post and telecommunications in 1980 opened the postal express mail service to become the first domestic express enterprises,in 2010,the China post express logistics co.,LTD was officially,spun off from the traditional postal services,a market-oriented operation.In 2015,national express service enterprise business the total 20.67 billion,up 48%;Complete the business income is 276.96 billion yuan RMB.On the analysis of the problems existing in the development of enterprises,such as development limited for some in-depth discussion,and to propose has practical significance for business development dilemma,and feasible countermeasures.In this paper,on the one hand to PEST,SWOT analysis,situational analysis,logistics analysis methods such as mathematical model to find out reason,hindering the development of the heilongjiang province postal speed property business in express delivery enterprise development perspective reveal the characteristics and problems in the development of the enterprise business,adopt scientific and reasonable solutions at the same time,further enrich the express enterprise development measures and strategy research.