| The aim of the paper is to confirm the investment strategy of KangDa Co.Ltd. Firstly, it makes certain that green industry has huge market demand, through the analysis of exterior investing circumstance of KangDa Co.Ltd and overseas green industry investing circs. Exterior investing circumstance avails to establish investing strategy of KandDa Co.Ltd. Then, the paper analyses multifarious factors which KangDa Co.Ltd must thinks of when it establishes investing strategy based on the inside investing condition analysis, combined the organizing frame, company culture, marketing characteristic, finance, RS ability and working experience. Analysis of outside investing circumstance and inside investing condition offers credible thereunder for the strategy implementing.Based on analysis above, the paper mainly analyses BOT and TOT model, then combines with idiographic case to analyse the characteristic, sustain from law and policy, feasibility, risk elusion, investing yield. Then it summarizes the investing model of KangDa Co.Ltd and makes certain about its investing strategy through analysis of financing channel and investing ability. Its investing strategy is: get into green industry which can get more income and is more steady to carry out its uppermost aim based on BOT and TOT models. |
PDF Full Text Request