The Research On The Strategy Of Red Travel Industry In ChongQing City

Red travel is a kind of travel form with chinese characteristic. It depends on special travel resources of cultural relic and historical remains. Its mainbody is to go sightseeing. It contains intellectual civilization and material civilization.To develop red travel industry has important theoretical significance and practical significance. Development of red travel industry is good for promoting balanced growth of regional economy, increasing national income, meeting different hobby of consumers, realizing common richness and cultivating new growth of travel industry.As ChongQing City is concerned, to develop red travel industry can push forward opening to the world, accelerate realization of modernization of intellectual civilization, increase employment, impove people`s living conditions, narrow difference of the poor and the rich to relize equality, build socialistic harmonious city in ChongQing, and adjust industrial structure.From 2004 to 2005, under direction of policy on developing red travel industry in China, the government in ChongQing City has used special and plentiful red travel resources, mobilized all kinds of power to develope red travel industry, and obtain good achievements.Developing red travel industry is a systems engineering. The government in ChongQing City should both focus on growing it fastly in present, and lay stress on developing it continuously in the long run.In the article, the author puts to use economic theory to analyse the reasons that red travel industry emerges and developes fastly, utilizes the theory of travel economics to study deeply red travel product, and uses the theory of ecology economics to study three kinds of relations in the process of red travel activities.To begin with, the author analyses the present conditions of red travel industry , then regards bad elements and good elements as strategy foundation, and puts forward to methods of solving problems. Moreover, the author systematicly elaborates strategy choices and trategy implement on the basis of practice in order to try to find a continous way to develope red travel industry in ChongQing City.