Competitive Strategic Research Of China Railway 21th Bureau Group Ltd.Co.

Taking China Railway 21th Bureau Group Ltd, Co. as an example, the paper analyzes the outside and inside environment, the advantage and disadvantage of itself by strategy analysis and choice matrix concerned, and holds that the company should utilize the advantage and evade the risk to take the road of low cost of competition. At the same time, the paper puts forward the measures taken, pointing the effective approach that gains cost. By analyzing the factors that affects low-cost competition from system cost, institute cost, quality cost, the paper defines the measures to reduce the cost by establishing the market: talent, labor service, materials, equipment, and funds. So the paper holds that the company should carry out the responsibility system and the system of cost forecasting, controlling, checking, analyzing and appraising. At the sane time, the paper regards that enforcing the strategy leading art and cultivating enterprise culture, talent recourses, and organizations to enhance low-cost competition of the company. The paper is significant to construction companies' strategy competition in practice in China.