The Systemic Studies On The Theory Of Urban Tourism Image

Urban tourism image is the spirit of urban tourism, which can influence the purchase decision-making of tourists in a high degree. Urban tourism image is an impointant tool of forming markting competition advantage, and it's the main factor for the effective implementation of urban tourism sales promotion. Erecting and blazing abroad urban tourism image is the life-force of urban tourism destination, and it is the core problem for urban tourism research and exploitation to resolve.Firstly, on the basis of clearing research setting, study purpose, relevant concept and the technical approach contemporary progress of the subject domestic and abroad, the article emphasizes on the importance of practise and the instructing meaning.Secongdly, the related concepts of urban tourism image are clearly defined, the paper analyses and construes the image-influencing factors, time-space structure, hiberarchy, functional orientation, goals, forming mechanism and classification of urban tourism image, and tentatively constructs the composing elements framework of urban tourism image.Thirdly, guided by system theory, sustainable development theory, markting theory and management theory, the article makes systemic analysis about the strategy and implement tactics of urban tourism image. Moreover, the article initially puts forward operational model of urban tourism image planning.Fourthly, the paper makes qualitative and quantitative research of image appraise, management and optimizing from the following aspects: evaluating flow and system, disparity analysis and intendance, information systems and conjuncture supervision.Lastly, the article makes summarization of urban tourism image research, points out the deficiency of this paper, and depicts the prospect of future study.By the researching, the author tries to make it be helpful to the designing and management of urban tourism image and to benefit the development of urban tourism theories. As a result, it can be the basis of our preservation, building and management. By analyzing the evolution of urban tourism image in this theory, we can simplify some vague problems and resolve them in theories and realities.