Study On The Sports Consumption Of Chinese Inhabitants

Along with the economical development and industrial structure adjustment, the sports industry suddenly appears as a new force, presenting a strong development tendency and vigor. The sports industry vigor source in the sports market vigor, what can most represent and reflect the sports market vigor is nothing better than "the sports expense". The inhabitants sports consumption level, the consumption pattern close relate to the sports market formation and the development. Developing the inhabitants'sports consumption is good to expend the domestic demand, promote economic growth and improve the inhabitant quality of life. In our country, the sports industry is also an emerging industry; the inhabitant sports consumption level is also limited, In order to develop the inhabitant sports, it is necessary to theoretically strengthen the research very much.This paper has conducted the research from six aspects to our country inhabitant sports consumption. The first part, analyzed the topic background and significance of this paper selected, the domestic and foreign research summarize, structure arrangement and this article main innovation place; The second part, under the foundation of synthesizing the predecessor's viewpoints, the paper defined the connotation of inhabitants'sports consumption, and analyzed the function of the sports consumption from the economy, the society, the psychology, the body principle aspects, in this foundation, pointed out the inhabitants'sports consumption essentially belongs a part of development and enjoying consumption; The third part, analyzed the changed development and present situation of our country inhabitants'sports expends, from sports aspects of consumption demands, consumption scale, consumption pattern, consumption way, consumption environment, sports population, and pointed out the existed question and its disparity with the developed country; The fourth part , analyzed the influence factors of the development and present situation of our country inhabitants'sports consumption, mainly promoting factors are"the plan of all the people's fitness", the Beijing Olympic Games, inhabitants'healthy sports consciousness and the television sports and so on; The restricting factors mainly displays in the income horizontal insufficiency, service industry proportion is not high, dual economic structure restriction and waste use of during -odd leisure and so on; The fifth part, unifying the macroscopic background of our country economy...