On The Theories And Practices Of Sports Expo In China

With the rapid development of sports industry, sports expo economy as the inevitable outcome of professional expo market has attracted more and more attention with its good momentum of development, and gradually become the new economic growth source of sports industry. The vigorous development of sports expo since 1990s has not only brought considerable economic benefits to the society, but also promoted the overall economic development of the host city and around the area, furthermore facilitated the development of relevant industries such as sports manufacturing, sports tourism. Therefore sports organizations and governments of all levels attach great importance to sports industry. However, the normal development of sports industry is to some degree injured by the sports expos holding blindly in many areas, in which management of expos are ignored by sponsors. It is an urgent need to conduct systematic research on sports expo and to explore effective ways to the standardization of sports expo.This thesis defines sports expo with the integration of studies on economics, expo economics, industry economics, sports sociology, sports economics and sports industry, elaborates the history and current situation of sports expo in China, indicates problems of China's sports expo by comparison with other countries, and put forward solutions and suggestions on the development of China's sports expo.The introduction focuses on the background, significance, objective and research methods of this study, and also elaborates current situation of theories on sports expo and outline of the thesis.The first part is a briefing to sports expo. This part lays a foundation for defining sports expo through the definition of expo, the industry of expo, expo economy, and discusses systematically the function and role of sports expo in all dimensions.The second part analyzes the current situation of overseas sports expo development, the past and present sports expo development in China and problems emerging in the process of rapid development.The third part aims at putting forward solutions and suggestions on the development of China's sports expo. The conclusion sums up the study with the suggestion of promoting a sustainable development and standardization of sports expo in China from an overall angle.