A Problem Research On Green Marketing Of Chinese Real Estate

With the development of society and progress of human civilization, people's environmental notions and green consumption consciousness get stronger. This paper select the real estate marketing as background to research the green marketing of real estate companies.As the rapid development of Chinese real estate helped the national economy become stronger and the people's life become better, the negative influences it has exerted on the environment have been at the same time placed at the focus. The occupation of the plantation, the destroying of the soil, and the heavy waste of the steel, concrete, lumber coming forth in the producing, the extended consumption of the water, electricity, heats, gas, the discharge of the rubbish companying with the using, gave a great burden to the environment. People who live in the polluted room for a long time should be in the non-healthy condition, even lead to some serious illnesses. Facing the shortage of the recourses and the energies, and the people's stronger consciousness of environment protection, the real estate enterprises that are responsible for putting up the building should alter their running way with the different conditions. The related companies are supposed to bring into green marketing in the period of producing and running which is the essential section of building the continuable development society, and also is an effective way to standing out among the competitors.First, this paper gives the definition of the green marketing and real estate green...