The Study On The Green Marketing Strategy Of Chinese Furniture Enterprise

Human beings step into the modern civilization depending on the earth, but the modern industry innovation brought the nature environment serious question .In the term of the deteriorating situation of the global ecosystem and the strong appeal of environmental protection, the permanent sustained development has become the corporate goal of every country in the world when the human being concurred the view that we possess only one earth in universe. Under the background of current "green Era", environmental problem has more and more become an important inevitable problem that affects the grown and development of the enterprises. It not only brings pressure to enterprises of improving the environmental condition but also bring the opportunity of gaining the competitive advantage. Bring pushed by such pressure and opportunity, the "green trend" appears in the modern enterprises management field and gradually "green" has been planted into the whole process of the enterprise management.With about 20 years development, now the furniture trade in China has formed a fairly large scale. But with the development of the economy, especially after the country entrances the WTO, Chinese furniture enterprise comes to a crisis.Thesis based on the basic concept and theory of game theory and SWOT theory and green marketing, synthetically use the theory and means of many subject analyses the main influence factor of the green furniture market and the opportunities and challenges we facing and point out it is bet boots to furniture...