Brief Analysis Of Integral Marketing And Enlightenment To Telecom Operator

After entering 21st century, with the swift and violent development of China's economy and constant improvement of maturity of market, the competition among enterprises is fiercer and fiercer. Already existing to determine market , determine with single product enterprise era of vicissitudes has already go for ever. With the enriching of products on the market, the rival's surge , and the continual renovation of marketing means and idea emerge constantly in Internet and various new technologies, impel the innovative marketing means constantly of enterprises, upgrade the marketing idea , and then with the more high-quality products, more complete service, faster response goes to face the change of the market and customer's demand.Nowadays, what consumer perplex most is not absent of choices,but there is too much choice,consumer can not make their choice smoothly. So, how do the systematicness , planning attract customers and make it become faithful customers of enterprises, have already become the focal point of enterprise's marketing planning . For this reason, various marketing ideas emerge in an endless stream , from 4P marketing , 4C marketing to the service marketing and loyal marketing , marketing of total mark,etc. Total mark marketing as one of various marketing means, receive extensive application of all trades and professions and the result is prominent. This text will pass the concrete analysis to marketing of total mark, what is it is discussed that it is in telecommunication trade is applied, it attract , press customer and directive significance that exploit market to firm network operator especially, hope to launch the marketing of total mark to play a role in casting a brick to attract jade for the firm net operator.