Jining CNC Differential Market Competieive Strategy Research

Since 1998, with further national reforming of telecommunication system and increasingly fierce market competition of telecommunication operation enterprises, for CNC as well as other telecommunication operators, the sector's homogeneous and heterogeneous competition had brought severe challenge to the enterprise market competitive strategy after several years of operation.Out of the continuity of telecommunication reforming system and locality of fixed network operator, CNC Jining Company, as the major local operator in telecommunication market, is confronted with unprecedented market competitive pressure in a new market environment. It is a serious issue for Jining Company on how to give correct evaluation for its rivalry and self position in market competition, and on how to take effective competitive marketing strategy in order to achieve sustainable dominant position.The study method of this paper is mostly based on analysis and application of related theories and combines facts to seek suitable...