Study On The Competitive Strategy Of The SP Y Corporation

There is a very huge market for mobile phone value added service business. Taking the responsibility directly to recommend products and services to end-users so as to take the most critical sales channel, ISPs dominated the value chain. The brand of service provider (SP) will be gradually faded away. All SP industry is facing severe test. Facing the fast development of China mobile value added business and more and more heated competition, and also foreign telecommunication company and investment fund's entry and competition in China market, the development environment of SP Y company has changed greatly. The past operation model and method can not fully adapt to the new change. Meanwhile, SP industry is an industry that adheres to telecommunication operators, it will be highly influenced by state and ISPs's policy. Y company is now facing survival crisis.The thesis deeply analyzed SP Y company's competition strategy. Reviewing Michael Porter's competition strategy theory, the thesis analyzed in detail about the macro and micro environment faced by China mobile value added service industry. Instructed by the theory with such analysis tools as PEST analysis, five forces analysis, and SWOT analysis, the thesis makes the conclusion of differential competition strategy for SP Y company, and meanwhile presents seven guarantee measures: cultivating differential strategy oriented company culture, building flat organization structure, working out motivation policy which can inspire employee's creativity, founding industrial production & sales system, implementing customer loyalty policy, setting up and perfecting information management system, and improving funding capability and seeking cooperation.SP industry is an emerging industry. Relative study for SP industrial analysis and competition strategy is relatively not so sufficient. Taking Y company as case, the author studied the industry deeply, which is the innovative point of the thesis.Mobile telephone increment service is a hot topic with the development of telephone communication industry. For the low entering cost, the manager quality is different. Because the industry development is not so long, many specialists on telephone communication or professors of university have made some research in the magazines. But the systemic study combined with practice is lacking. The managers in the increment service industry are short of theoretic indication. The paper presents the suggestion for Cooperation Y and summarizes the industry actuality and manager's situation of Mobile telephone increment service. It still discusses the development and gives the reference to the managers for the industry.