Green Consumption In The View Of Deep Ecology

The rise of green consumption has induced a green tide within the range of whole world, but some questions of meriting attention have appeared in the development of green consumption, one is that the unbalanced and superficial understanding of green consumption, the other is the conceptualization of green consumption behavior. Therefore, the realistic question has aroused our new thinking to green consumption.Started in the 20th century, as radical environmental doctrine leading strength of thought in the contemporary western ecological philosophy, deep ecology founded itself with the two supreme principles of "Self-realization and Eco-centrism equality". Different itself from shallow ecology, it advocates the revolution on the sense of human value and present social system. It melts human beings and society into nature and makes them into one and solves the dangers of survival and ecology crisis.Deep ecology to advocate and its rational theory kernel has offered us a new visual angle and enlightenment for deeply understanding of green consumption. First of all, it enlightens us to pay much more attention to green consumption, and put forth the one theory of green consumption to cement harmonious ecology value between human and nature and square and reasonable consumption notion. Secondly, It, in practice, advocates maintaining a reasonable amount of people, cultivating the behavior of green consumption and impel the campaign of green consumption.At present, development existing problem and obstacle of green consumption of our country are based on current situation and obstacle of green consumption of our country, author think that our green consumption is confronting with the market demand obstacle, consciousness obstacle, price obstacle, production obstacle, consuming environmental obstacle, ability obstacle and outside obstacle in green consumption of our country. As far as these obstacles are concerned, government, enterprises, consumers, consumers' associations, non-government environmental protection organizations, etc. need to work coordinately, and under the mechanisms which the whole society guarantees green consumption to ensure the sound development of green consumption of our country.