Study On The New Era Health Industry Enterprise Of Development Strategic

Looking through developmental history of health caring enterpise in China, successful enterprise hold remarkable stratagem. To some extent, excellent stratagem makes its owner glorious, but failed stratagem makes its owner unsuccessful. Health caring market has stepped into strategic competition, which resulting in more wisdoms to facing future challage never needed before products' identicalization leads to advancement of competitive stratagem without any suspect. In the increasing business competition, stratagem becomes the key factor what decides development or die, flourish or fail. It can be said that health caring industry is one of the most competitive, the most embodying features of current marking economic industries. From 1986 appearing of zhenghua 851 it thrived and failed deeply. What is dramatic is that the most needed keek health is the health caring industry itself. Entire health caring food appers, "health caring industry isn't health". As a part of health caring industry market, The New Era health industry must make entire planning-design developmental stratagem in order to adjust to fierce competition, enforece competitive capability and seek existence and development.This thesis is devided into six parts. The first part is introduction to research object, illustrating research background, motive, enterprise situation, expecting purpose and method of research, and so on. The second part is theoretical basic of the whole thesis, which is the brief introduction to the development and evolution of strategic management theory.The third part is maily about enterprise outside environmental analysis of domestic and overseas economy, industrial sitituation, policy, profession competitors. The next part makes analysis of present resource and comprehensive capability. The last one recounts key measure of strategic. In this part, it projects functional strategic, concuding strusture adjustment of the corporation, constuction of informationalise, cultivation and support of enterprise culture and core competition of enterprise. The whole structure is based on certain developmental strategic of The New Era Health Industry Corporation.Through the whole analysis and discussion, the author expects that it can rise developmental strategic and measure, which is helpful to operation of The New Era...