The Strategic Management Studay Of Engineering Company In Transform Enviroment

In the new century, with the development of the economy in our country and the globalization is going deeply, the surveying and designing is facing the baptism. We must research the development strategy and constitute the clearing strategy which the enterprise easy to exert its competition superiority, if we want to build the management and operation system which accords with the Market Economy , and want to ensure the continuing development. The thesis chooses the TPE Company as the object and uses some tools of strategy analysis, to research the development strategy of the company. And then, it offers the middle and long development strategy of the enterprise, and provides the proof for the development of the enterprise in next era.The thesis builds the whole framework of the strategy analysis, strategy constitution, strategy implement by uses the theory of the strategy management. At first, it analyse the inside and outside environment, and chooses a objective enterprise to make the criterion analysis. It estimates the superiority, weakness, opportunity, threaten of the TPE Company in objective. Basing on the analysis, it rebuilds the operation cells by uses the BGD, constitutes the strategy orientation by uses the SWOT and Gig Strategy Matrix, carry on the matching analysis. And then, it offers the basic idea to change the inner management model for expanding business in abroad. At last, the thesis offer the several sides of strategy implement and evaluate the strategy.The thesis researches the de application of the SWOT in the strategy constitution phase. Considering the TPE Company is a developing enterprise, which is suffering the frame transformation, the traditional strategy theory can not apply for it. In the processing of constitute the strategy, on the base of the basic theory of SWOT, the thesis evaluates and chooses the development strategy of the company, and depict the development routing of the company.The key issue of the strategy is actualization. In the process of strategy implement, considering the strategy in different era, the thesis offers the relevant method to according to the strategy implement. It provides the good environment for the development of the company by improve the actual company system, developing the core competition, rebuilding the actual process of organization framework, building modern enterprise culture, reforming the distribution system. And then , in the long era, it offers that it should settle the issue of human resource and competition.