Study On The Marketing Stractegy That Enterprises Expand The Chongqing Rural Market

Since reform and opening-up , China's consumption structure change has been remarkable , the consumption pattern change from the surviving type to development-oriented and enjoying type. Nowadays, the expense demand has become one of economical development determining factors. But recent years, the pulling and contribution rate of the consumption demand to national economy drop continuously, one of the reasons is the countryside expense market start is slow. China is the large agricultural country, the increase and decrease of the rural market consumption means great to growth of national economy. Under such macroscopic background, the Central Party Committee and the State Council put forward, it expands domestic demand to be of our country long-term strategic principles and basic standpoint of economic development. With the 16th National Congress "comprehensive is specially well-off' goal and the fifth plenary session "construction socialism new countryside" historic task proposing, Will help to further promote the development of rural economy, expand the rural consumption demand , has created the good external environment condition for expanding the rural market in the industrial and commercial enterprises.Chongqing is the only municipality in west China, countryside widespread and agricultural populations are numerous, enunciation that the consumption potential of the Chongqing village market is huge, the foreground is vast, containing infinite business opportunities. Be getting into the present stage of "the industry feed parents an agriculture, town support village", the Central and Chongqing Local government inclination to "three agricultures" on the policy, which expanded a village market to bring huge opportunity for the industry and business enterprise. However, because the heavy city light village thought for long time influences, the business enterprise lack of the exploitation valid marketing strategic experience of the village market, Cause a lot of business enterprises fail in the process of expanding a village market, the marketing of village market becomes the new topic which puts in front at numerous industry and business enterprise.The thesis author passes to read a great deal of cultural heritage data, investigating on the spot...