The Research On Marketing Of Open-ended Fund In Our Country

With the development of fund, the open-ended fund becomes the main product in our country. Each fund company is surrounded by the competitive environment. Many problems are faced during the sale process for each company. And the marketing strategy has become more important for each fund company.Based on the CS marketing theory, the author analyzes the fact of marketing of open-ended fund from the below 5 aspects: product, price, distribution, promotion and customer relation. Aiming at the problems existing in fund field, several effective advices are proposed.This paper includes 4 parts.At first, the author introduces the literature summarization, background, paper structure, objective and paper characteristics.The first part is about marketing theory and application...