Research On The Tactics Of Marketing Of Open-funded Fund In China

Since China's first Western-style open-ended fund was launched by Huaan Fund Management Co. Ltd. In September 2001, the open-ended funds in China have taken on quite a new look after more than a decade's development. In past short 4 years,there have established and operated of more than 100 open-funded funds already.With the coming of the new century, open-ended funds are faced with inprecedented opportunities to seek further advancement. Nevertheless, the existing marketing mode is becoming more and more a block on the way of open-ended funds in depth and sustaining development. The management company of the open-funded funds lacks marketing idea and marketing tactics.Under the depressed situation of whole stock market of our country, the open-funded funds faces the enormous pressure of redeeming .In order to ensure the growing up healthy of the open-funded funds of our country, the study on marketing tactics of the open-funded funds has great meanings.This text has introduced the basic conception of the open-funded funds at first and in the global development, sum up the characteristic of paying marketing of the open-funded funds, and analyse that the open-funded funds is on the wide market space of our country. Then study the dependence factors of influencing marketing of the open-funded funds further on this basis: index, net value of the assets, rate and distribution channel. Explain and analyse the marketing current situation of open-funded funds of our country and the problem exists. Products fix the price , customer's relation , question of the irrigation ditch appear to the marketing course of the open-funded funds, have drawn the corresponding conclusion and put forward the corresponding suggestion.