The Business Turnaround Plan For PXYG Winery Co.

When I was invited to plan and design a refresh business for the PXYG Winery Co. a year ago because I had been its workshop director for some time, I took it a chance to write my MBA dissertation. Finally I have done it and now what I present here is both the academic work I need and the business turnaround plan the PXYG Winery Co. is carrying out.This is a work of cooperation between a colleague named and me among which I myself undertook such tasks as overall planning, operational scheme, capital construction scheme, human resource scheme and financial scheme as well as drafting the whole plan. My colleague contributed the marketing design. We got started this plan in April 2005, with stages following one after another of market research, marketing design, winery location, equipment decision, budgeting and strategic choice. Finally in February 2006 the plan was finished and next month implemented.This plan is characteristic of sound timing and application, as well as careful risk-assessing and evading, with prudential anticipation of the implementing process. As a result, the plan is highly applicable and little risky. However due to the fierce competition and volatile features of the wine market, our anticipation may not exactly fit into the reality, thus calls for a flexible adjustment of operations, so as to deliver best performance.As MBA candidate I find it a very dear chance for me to train my skills...