Use The Customer Relationship Management (CRM) System To Establish Government Informationization

The core idea of Customer Relationship Management is "customer-oriented". Through improving the customer satisfaction and customer relationship, company can strengthen its competition ability. That is why the CRM is regarded as one of the most important factors to push the development of enterprise informationization. Customer Relationship Management is regarded as a kind of brand-new strategic thinking and work method, with unprecedented speed to popularize on each enterprise. As the CRM system has been already applied in the field of commerce, and its application potential has been generally recognized in the field of government.With the shift of the development orientation of government informationization, it is a positive approach to introduce the theory and application of CRM system into the building of government informationization. With the significant change of social environment, such as the shift of government function and the enhancement of the public comprehensive quality, the orientation of government informationization shifts its focus from management to service.Along with the growing of government informationization, government, as the biggest service provider in the world, begins to introduce the idea of CRM. The idea of CRM conducts the development of government informationization, and it is...