Developing Chinese Luxury Industry Making Chinese Luxury Brand

This papers claims boldly that it is time to develop China's luxury industry and discusses detailedly the necessity, feasibility and positive effect of developing china's luxury industry based on the study of forgn(?)in luxury goods, luxury brands and luxury industry according to China's luxury goods current situation and China's actual basic condition.At the same time, on the precondition of deeply understanding the meaning, essence and function of brand; on the basis of well understanding the feature of Chinese luxury market and luxury industry,the market feature that the luxury products of china consumption,consumption object and consumption psychology; drawing on the western experience of making luxury brands; point out the general thinking and the way of how to make Chinese luxury brand. It is hoped that my research could provide some useful ideas and thoughts for China so that our own international luxury brands appear as soon as possible and make China an important country in the globle luxury market. This paper also brings forward some problems of developing China's luxury industry and training China's luxury luxury brands ,also discusses how to solve these problems. At last, it forecasts the rut- ture of China's luxury industry.