China's Domestic Luxury Brand Development Research

With the economy developing, the luxury market in China is spreading quickly. Under the condition of the financial crisis, the China luxury market has a good and sound performance which accelerates the global economy. Facing the large market, famous foreign brands enter our country, but there isn't any similar brand of China to resist them.This article refers to various regions such as economics, consuming, management and so on, and integrates the theories with practices to illustrate the developing roads and strategies. In the theory, the article explains luxury product, brand and luxury brand to get the relationship among them. In the practice, the article concludes the advantage and disadvantage of developing native brands by analyzing the international and national environment. At the same time, the article also points out the key factors and possible approaches of developing native brands. At last, some measures are illustrated to encourage the development of our native brands.