The Modern Enterprise Culture Research Of Daqing Oilfield

The enterprise culture is the soul of business enterprise,it sustains the ideaistic skyscraper of the corporate,at the same time,effects its development.The enterprise culture has become popular around the world since the 80's in 20th century.To this topic,the research and elaboration is in many ways and from many aspects.But,there are something can't be neglected,that is,the enterprise culture is vitally related to the characteristics of ages,it faces many problems to be resolved under new situations.One of the core business management methods is to establish and perfect the modern enterprise culture.this is also a hot and tough problem in the development of one enterprise.The construction of enterprise culture of Daqing oilfield has a long history and the "Daqing spirit" is honored home and abroad. Under the circumstances of great environmental changes both inside and outside the enterprise, it is advisable for Daqing Oilfield Company Limited to innovate the existing enterprise culture on the basis of inheriting the excellent traditions: a micro-recreation and reconstruction of it. This paper is guided by the theory of enterprise culture and lays emphasis upon "seeking truth from facts". With a standard of the progress of time, an objective and reasonable diagnosis is conducted about the current culture condition of the company. The cream of the enterprise culture is affirmed with its imperfectness and improvement pointed out. And from such aspects as the new era market economy system,the modernization of enterprise management and the enterprise's idealistic construction,this paper makes plan and design for the whole thinking ways of the oilfield modern enterprise.With the heritage of traditional culture,the embodiment the era spirits,the high-lighting characteristics of oilfield,absorption the external essences,We get the choice of DaQing Oilfield Company Limited for the enterprise culture construction:the unifying of enterprise value,the cultivating of enterprise spirit,the elevating of the management idea,the enhancing of the regime system,the setting of the brand consciousness,rebuilding of the enterprise virtualization,and finally,perfecting the enterprise culture system of DaQing Oildfield Company Limited. With the entrepreneur and faculties efforts,the construction of modern enterprises can be accelerated.Meanwhile, it is suggested that the change of system and the entry into market of Daqing Oilfield Company Limited be taken as a turning point and a chance of advancement to build up a vigorous enterprise culture of epochal character and increase the core competitiveness of the enterprise. Hence, stimulating the company to stride forward in the coming market competition and realizing the sustainable development.