Implementing Research Of Customer Relationship Management In IT Corporation

The IT enterprises took the lead goat at the information age, its own characteristics had stipulated the IT enterprises that they must do all the best to to satisfying customer personal demand. Speaking of the present theory and the practice condition, with the aid of the CRM system, the enterprise operation mechanism of "take the customer as the center"is an effective way. The domestic and foreign research of customer relation management has much, but the research which carries on in view of the IT enterprise and its own characteristic does not have much actually.Based on this spot, the research of the IT enterprise customer relation management appears extremely essential.The first part of this article briefly introduced the basic content of the customer relation management; The second part is the IT enterprise characteristic and the customer relation management, through unifying the constitution of the IT enterprises and its characteristics further elaborates the importance of the customer relation management in the IT enterprises; The third part makes the investigation of CRM application situation to IT enterprise through questionnaire, in carrying on the reorganization to the investigation,the analysis summarizes the barrier factors of the current IT enterprise to apply the CRM system. In view of these barrier factors, we proposed the countermeasures of the IT enterprise applying the CRM system, including premise strategy, core strategy and consummate strategy. The fourth part is the premise strategy of the IT enterprise application of CRM , including the IT enterprise culture transformation and the IT enterprise service flow and the organizational structure transformation; The fifth part is the core strategy of the IT enterprise application of CRM, including the concrete utilization of the CRM project management, data mining application and customer privacy protection; The sixth part is the consummate strategyof the IT enterprise application of CRM, mainly in based on the summaries of each kind of customer satisfaction evaluation method, we proposed the new method of the customer satisfaction evaluation in view of the IT enterprises.Based on the diagnosis of the present situation of CRM application in IT enterprises,this article seeks the barrier factors of CRM application in IT enterprises, and...