Communication Enterprise Customer Relationship Management Research

Customer Relationship Management (CRM) started in late twenty centuries, Customer Care(CC) is the initiative form of CRM. In the fast growing market society, the CRM is becoming a very important means to help the enterpriser to make correct decision on management and reform or other respects. In China, CRM was introduced in Telecommunication Corporation firstly, but the speed of growth in Telecommunication Corporation of CRM in telecom is more slowly than in other business.Telecommunication Corporation(TC) has introduced CRM and applied it in daily work, but there are many problems and flaws in the application.