| The rapid growth of economy in Yangtse River delta area is accelerating the prosperous development of local transportation. The Regional economic progress provides enormous logistics opportunities for the ports along Yangtse River area; on the other hand, River-Sea Shipping greatly supports the local economic development. The depts. of electric power, metallurgy, petrifaction and etc. in this area are planning to build new power, steel and cement plants which increases the demands of Imp. & Exp. transport by sea and river. Accordingly, the local transport market of bulk cargo is provided with wide prospect.At the same time, with the gradual opening of maritime market, its competition is more and more drastic; besides, the fuel cost is always extremely high. At one time, with the rapid development of market economy, more and more domestic enterprises accept and gradually adopt the new management concepts and theories.All in all, among numerous competitors, to make ChangJiang National Shipping (Shanghai) Cooperation (hereinafter abbr. as CJNSC) comes to the top; we are in need of finding effective ways which may through discussing its practical meaning of marketing strategy, enhancing services, coordinating relationship and etc. |
PDF Full Text Request