Study On E-marketing Plan And Its Application For Sany Automobiles Made Limited Company

It is frigid, saturated in the national passenger train market today. Sany Automobiles Made Limited Company have to survival and win development, so it must carry on innovation to the marketing, develops the new market, reduces the management cost, take the perfect service to client.E-marketing project is the macro-scientific policy which the management makes on the basis of current market environment. First, there is the analysis of the interior and exterior environment in Sany Automobiles Made Limited Company, then research the implementation plan, the implementation safeguard, the implementation risk, the implementation cost, the implementation benefit on e-marketing theory and on e-marketing function mechanism and company itself situation and product characteristic, obtains the e-marketing strategy pattern suitable to Sany Automobiles Made Limited Company. According to our reality, full respect, the utilization of e-marketing operation rule, certainly, Sany can achieve the original intention, and realization of higher development to entire enterprise. Carrying on the research to Sany Automobiles Made Limited Company on e-marketing implementation, it is supposed to have help to other similar enterprises.