The Retail Customer Degree Of Satisfaction Evaluation

Customer degree of satisfaction index has expended and the commodity and the service take the market in which expends as the object, quantification each kind of type and each level customer satisfies the appraisal, thus obtains one comprehensive economic indicator. Actually did it embark the survey economy from customer's angle to deliver has met customer's need in the great degree, was different in appraises the product quality by government's quality surveillance department according to the quality technical specification the procedure, conformed to the economical personalization tendency. The western nation implements the customer degree of satisfaction evaluation the practice to prove, down to not only the customer degree of satisfaction index can reflect the enterprise, the profession, the department the entire national economical movement quality, moreover will also be able to carry on the forecast to the future trend of development. As for the enterprise that, the high customer satisfies the index often to be able to bring continues the health the development, but the customer satisfies the index low enterprise actually usually to face the danger which the market share withers. Regarding the profession, the department even country said the customer degree of satisfaction index also has the similar instruction function. The European and American countries success practice causes the customer degree of satisfaction evaluation receives in more and more many countries and the area takes. Looking from the worldwide scale that, Sweden has established own customer degree of satisfaction model in 1989. In refers to the Sweden model in the foundation, US has also established own customer degree of satisfaction index measurement economic in 1994. European Union has also carried on the European customer degree of satisfaction index first time evaluation in 1999. Afterwards, New Zealand, Australian, South Korean, our country's Taiwan, Norway one after another have also founded our country or this local customer degree of satisfaction index. China has established its own model, taking into account the significant differences in the retail and other industries (such as cultural characteristics, industry characteristics, etc.), the authors hope to build a suitable retail evaluation model and empirical analysis on the model.This article from the consumer psychology, economic in rationales and so on the market marketing study embarks, profits from the predecessor to have the research...