The Research On VIP Customers' Marketing Strategy Of Hunan Telecom Changsha Branch

With intensifying competition of national telecommunication market, the VIP customers market that is the source of income and profit of all the operators has become primary competition. Meanwhile with increasingly development of communication technology, the VIP customers pay much more attention to products and service's quality. How to keep our competitive advantage in the fierce rivalry of giant clients market; How to keep solid business relation; how to improve the speed of market feedback so that we can provide special, pointed products and services, all of which brings Hunan telecom Changsha Branch great pressure in dealing with VIP customers'market. Under such circumstances, only by using a scientific marketing strategy this can we survive and develop in such competitive market.Beginning with the analysis of the current situation of Hunan Telecom Changsha Branch on VIP customers'marketing, this article has pointed out the main strategic target of Hunan telecom Changsha Branch and also its'VIP customers'marketing target. After the analysis of the identifying and the classifying of the VIP customers of Hunan telecom Changsha Branch, the article also has pointed out the problems that existing in VIP customers'marketing of Hunan Telecom Changsha Branch. In order to reach the VIP customers'marketing target, Hunan Telecom Changsha Branch has to use a series of useful marketing strategy.Then the article analysis the macroscopic and microscopic circumstances faced by Hunan Telecom Changsha Branch on VIP customers'marketing, and induces the competitive advantages and disadvantages in addition to the opportunities and challenges on the VIP customers'marketing.Then the article continues to proceed close analysis on the target market on VIP customers of Hunan Telecom Changsha Branch. Combining the strength of the enterprises and strategic target,the target market of the VIP customers has been determined. Relevant market alignment proceed by target market of the VIP customers has provide the basis and put forward the combining marketing strategy of relativity, relational marketing as well as reaction rate and value retribution, and the efficiency has been well analyzed.Aimed at Hunan Telecom Changsha Branch, with specific analysis, the article has put forward a set of practical combining marketing strategy on VIP customers. As...