On Campus Marketing Strategies Of Changsha United Telecommunications Corporation Changsha Branch

With the competition aggravating, the local area of our country's mobile communication market has already entered into the mature period, at the same time, the competition pattern of every direction has already been basically formed. How further develops the market in the stable market is one of main questions which each mobile communication operation business faces at present.Because the area of our country's mobile communication still belonged to the oligopoly profession for the time being, and the competition for market share in this area is sure to break the original balance, It's very essential to win over more additional user in order to enhance the market share. Take the area of Changsha for example where the author lives at the present, mobile communication additional users mainly come from transient population and the new student of university. Especially, the newborn of the university who has characteristics such as concentricity, paroxysm and so on in the mobile communication expense are paid much more attention to by each big correspondence operation business. Therefore, this article took Changsha Branch of China Unicom as the object of study, conducted the research to its university marketing strategy in recent years, so as to analyze the characteristic of the university mobile communication market and the corresponding marketing strategy.At first, based on proposing significance and goal of this research, this article had carried on the elaboration and the analysis to the domestic and foreign marketing theory development as well as related literature which the marketing theory apply in the correspondence market, then put forwards to research mentality of this article. It made analysis to the present market competition situation of Changsha Branch of China Unicom in the foundation to carried on the analysis to internal and external environment around it. After that, unifying with the sale characteristic of mobile communication as well as the actual situation in campus market in Changsha Branch of China Unicom , the author carried on the localization to the goal market of it. Finally, It made out produce strategy, the price strategy, the channel strategy and the promotion strategy of Changsha Branch of China Unicom in campus market by going on the quantitative analysis to the marketIn the end,this article made analysis and the appraisal to the validity and the per formability of the campus marketing strategy in Changsha Branch of China Unicom .As a result ,the author proposed direction of the research in the next step.