The Study On Currunt Status And Development Strategy Of CPA Profession In Hunan Province

Having undergone over 20 years' development, the profession of certified public Accountant in China has carried out the system of unified qualification examination, initially perfected the professional and standardized construction, completed the reform of accounting form system. With the outstanding achievements in foreign communications and market opening, with the evergrowing population engaged the profession has now become a main part in the market of accountant service. The audit of Certified Public Accountant has played an unintelligibly important role in the functioning mechanism of market economy. By the end of 2002, more than 4700 Certified Public Accountant firms have been established all around the country with over 60 thousand certified Public Accountants. At the same time, this profession in our province also shares the vigorous development. By the end of 2003, there had been 112 Certified Public Accountant firms in Hunan Province. This number has increased to 132 with more than 1900 Certified Public Accountants by the end of 2004. While in 2005, the number of Certified Public Accountant has reached 2105, making great contribution to the economic development in Hunan Province.This article has inspected the development status of the Certified Public Accountant profession by analyzing the profession environment, which the Certified public Accountants are confronted with Then it has investigated some basic conditions of the Certified Public Accountant profession in Hunan Province by issuing questionnaires, including the investigations that countered both the individual Certified Public Accountant and the Certified Public Accountant Firm institutions. According to the investigation statistics, the text has summarized some basic situations of accounting intermediary organizations of Hunan Province and made an in-depth analysis. On the basis of the investing action and analytic research of the current status, and the understanding of the essential features of the Certified Public Accountant profession in our profession, as well as the disparities between domestic and foreign people of the same profession, following the guiding principles of the strategic managerial theory, the article has advanced the development strategy of Certified public Accountant profession in Hunan Province, including following the guiding principles of the strategic managerial theory, the article has advanced the development strategy of Certified public Accountant profession in Hunan Province, including strategies of mass-production, diversification and specialization, regionalization and professionization, the three applicable development strategies currently available for CPA practice in Hunan; On the application of these strategies, this article has given some practical suggestions on the choices of office organized forms, branding management tactics, strategic choices of organization structure, the construction of enterprise culture and policy proposals on both achievement assessment and emolument. Finally, it also points out that different types of business practice should take different strategic application plans as regarding to the three different development strategies.